Help us send a message to Puma that they must end their sponsorship of the Israel Football Association (IFA).
The IFA operates in illegal Israeli settlements on land stolen from Palestinians. Every settlement is a war crime under international law – pushing indigenous Palestinian families off their land, robbing natural resources, and denying Palestinians their right of movement. By sponsoring the IFA, Puma is complicit in supporting these crimes.
As one of the world’s top athletic brands, Puma’s sponsorship brings international legitimacy to the IFA and helps sustain the infrastructure of illegal Israeli settlements. Puma’s exclusive licensee in Israel, Delta Galil Industries, was also listed by the UN as a company operating in illegal settlements.
More than 200 Palestinian teams have called on Puma to end its support of Israel’s military occupation by terminating its sponsorship deal with the IFA. BOYCOTT Puma until they end their sponsorship of Israeli Apartheid.
Today people gathered outside Canada house where Puma sports company are based, to protest against Puma endorsing the continued ethnic cleansing of Palestinians.
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