Boris Johnson is to tell millions of overweight Britons to shed the pounds and survive COVID-19 by Launching a massive anti-obesity campaign.
A new “Better Health” campaign, offering advice to 35 million people on how to lose weight, will be supported by a 12-week plan, which will be seen as an attempt to put the country on a diet.
Other measures in the government’s anti-obesity crackdown are expected to include:
- A ban on junk food advertising on TV until after the 9pm watershed
- Outlawing online advertising of unhealthy foods
- A ban on buy-one-get-one-free promotions on foods such as chocolate and crisps
- Calories published on alcohol bottles and cans and restaurant and takeaway menus
- The “on yer bike” campaign from the cycling fanatic Mr Johnson to get the country more active, healthier and eating better.
The prime minister will order GPs to prescribe cycling to lose weight as he attempts to put the nation on a diet.
The new campaign though has been criticised as companies like Burger King and PIZZA Hut have confirmed that it will offer half price meals in August as it plans to sign up to the Eat In to Help Out scheme.
Burger King boss Alasdair Murdoch has already said that is will sign up to the scheme, meaning fans can get half price Whoppers this summer.
“COVID-19 has given us all a wake-up call of the immediate and long-term risks of being overweight, and the prime minister is clear we must use this moment to get healthier, more active and eat better,” said a government spokesperson.
“We will be urging the public to use this moment to take stock of how they live their lives, and to take simple steps to lose weight, live healthier lives, and reduce pressure on the NHS.”
Whilst the British Public are riding round on bikes eating Whoppers and Pizza, how doe’s Boris intend to deal with the rise of mental health due to mass unemployment, living costs, Business closure and Family break ups caused by the Covid pandemic.
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